Ready to Sell? - Zamian Parsons
Zamian Parsons

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WHY HOME STAGING?


7 Reasons why it is IMPERATIVE to STAGE your home before selling.

1. Your home will STAND OUT in the competitive real estate market.
When you have decided to list your home for sale, you must start to think of it as a product that is competing with every home in your price range and every home in your neighbourhood. If the real estate market is booming, your house needs to stand out in the crowd; and if the market is slower, your need your home to appear the most desirable in order to fetch a higher asking price. Either way, staging is one of the most effective marketing tools that will make your property a hot commodity.


2. You make the BEST FIRST IMPRESSION – online.
According to the National Association of Realtors (NAR) 90% of buyers are looking online at potential properties first. What are they looking at to compare one property to another? PHOTOS. Getting your property to stand out amongst all the other homes in your comparable market starts with the photos. Optimizing the visual appeal of your home, in addition to the quality of the photos, can be your best chance to make a good first impression. Staging before the photos are taken will create desire at the beginning of your buyers’ process.


3. You encourage buyers to make an EMOTIONAL CONNECTION to your home.
When potential buyers are visiting your home, your first priority is create an environment in which they can envision themselves living in the space. Subliminal cues like leaving personal products or family photos in sight gives the impression that they are intruding in someone else’s space, so they will spend less time looking around. Professional staging, which includes de-cluttering and de-personalizing the space PLUS demonstrating how spaces can be used for maximum style and flow, enable buyers to “mentally move in”.


4. Your property will SELL FASTER.
According to a recent survey conducted by the Real Estate Staging Association (RESA), staged homes sell on average 79% faster than unstaged homes. Selling your home faster translates to more money in your pocket, because the longer your house spends on the market, the more you will have to drop your price. Selling your home faster also means that you can get on with your life quicker: private showings and open houses always put a dent into your busy schedule, and once your property sells, your know how much money you have to work with so you can get on with finding your new home.

At First Sight Home Staging Solutions has proven that our services help homes sell faster:

Property

List Price

Sold Price

16 Lotus Street

$699,900

$900,000

312-1223 Johnson Street

$365,000

$452,400

1452 Gladstone Street

$749,000

$852,500

2222 Arbutus Street

$1,100,000

$1,400,000

1549 Granada Cres

$664,900

$785,000

1521 Arrow Road

$769,000

$910,000

941 McBryar Street

$700,000

$761,000

1790 Brymea Lane

$978,800

$1,225,000

304 - 75 Songhees Str

$698,000

$720,000

4-3974 Cedar Hill X-road

$775,000

$813,750

426 Raynor Ave

$500,000

$560,000

708 - 838 Broughton Str

$439,900

$452,600

5. Your property will sell for a HIGHER ASKING PRICE.
Professional staging is an art form that minimizes the flaws and maximizes the features of your home. When buyers see the best your home can offer – that the previous owner has taken special care of the home – the perceived value of the property increases in their minds. A recent survey conducted by Coldwell Banker Real Estate Corp. revealed that staged homes are usually sold 6% above the asking price. Couple this with spending less time on the market equals more money in your pocket.


6. You start the process of TRANSITION SOONER.
Selling your home and moving to a new one, especially in conjunction with a major life change (empty-nesting, down-sizing, retiring, divorce or the loss of a loved one), can be one of the most stressful transitions you make. Packing up or letting go of the memories can be painful or sad. Staging your home helps you to transition your mindset. Removing the personal items from your space and reconfiguring your living spaces creates a physical transition that helps you to process the emotional changes. At First Sight specializes in helping you move forward to the next stage of your life.


7. You LEARN DECORATING TIPS for your new space.
Although home staging is a different skill than interior design (staging is marketing a product for a broad clientele, while interior design is decorating a space for you), the principles of great style often overlap. Inviting a professional stager to reimagine your living space – by introducing new paint colour, repositioning your own furniture and décor or bringing in stylish updated rentals – will give you inspiration for furnishing and decorating your new home. At First Sight is also passionate about art. We can introduce you to the works of up-and-coming local artists and show you how to hang art correctly, which will benefit both the staging of your current home and the décor of your new home.

BEFORE & AFTER